Business challenge:
Calor briefed Words etc to interview its customer Larkfleet SW and write a case study telling the story of its new Churchinford Hills development. The aim was to present Calor LPG as the logical choice of fuel for off-grid housing developments, especially when aesthetics are a prime consideration. The case study also needed to show how Calor’s guidance and support was invaluable as this was Larkfleet’s first off-grid project.
Solution:
We interviewed the customer and wrote a case study explaining why the housebuilder chose Calor LPG as fuel for the rural development. The case study told the story and showed how Calor met the challenge of maintaining the tranquil feel of Churchinford Hills by installing discreet underground tanks. Calor’s customer was so happy with the service it received that it commissioned Calor to provide the fuel for its next development!
