Now’s not the time to stop marketing!
I get it. When times are tough it’s only natural to think about cutting costs – and marketing is seen as an easy target. But it’s precisely at times like these we need to market our businesses more, not less. It’s essential to maintain online visibility and brand presence during this pandemic. Or, when lockdown ends, we may find we have no business left to go back to.
What must change though is the way we communicate.
