Blog

October 23, 2023

Here I am with my Silver award celebrating at the 2023 Best Business Women Awards. I enjoyed meeting my fellow finalists, some seriously impressive businesswomen.

I’ve won several gongs in the 27 years I’ve run my copywriting business but this award ceremony surpassed them all. This is not just because I won a Silver award but because it gave well-deserved recognition to all those shortlisted.

Congratulations to the finalists I chatted to on the night including (deep breath) Charlie Avara of All Done Design Ltd, 

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September 4, 2023

We’re always told to write concisely. Great advice – but how? This can mean:

🎯Getting straight to the point instead of waffling

✂️ Structuring sentences well so there are no unnecessary words

🗑️Ditching ‘slacker’ words and phrases that don’t pull their weight

These are those lazy words or phrases that we often use without thinking but that don’t serve any useful purpose. With thanks to Grammarly,

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August 28, 2023

Even professional writers sometimes find it difficult to put words down on a blank page. It’s a phenomenon known as ‘the terror of the blank page’. Can you believe horror writer Stephen King has suffered from it. He said, “The scariest moment is always just before you start.” 

So, it is ‘a thing’ – but how do you overcome it? If writing blog posts is part of your job or you’re a business owner who needs to promote your business,

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August 22, 2023

Does this guy really have no regrets? We all know it’s important to avoid spelling mistakes in our business and personal lives but sometimes it’s easier said than done. The first step is being alert to the most commonly misspelt words and learning to spell them properly.

Commonly misspelt words
Apparent

Often misspelled as: apparant, apparrent, aparrent

Believe

Confusion over exceptions to the rule “I before E except after C” lead to mishaps like these:

beleive,

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August 21, 2023

With Winston the guard dog getting on a bit, copywriter Melanie Silver decided to hire a young Apprentice Security Officer to lighten the load. Barnaby, the new recruit, is already showing great promise by barking at the postie, all delivery drivers and random people who dare to drive or walk past the premises.

Here’s a photo of him at the entrance to the Words etc office giving his best scary face.

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