Give your company a voice
For those of a certain age, it has long been the failsafe gesture of the restaurant diner who wants to pay. But, in a sign of these digital times, the exaggerated air scribble is on its way out. Its demise is due to a younger generation who have never had to sign anything to settle a bill.
As a copywriter, it’s important for me to keep up with communication trends so my writing is relevant and relatable.
2020 has seen a growth in sales of surveillance technology. What happened to trust between employer and employee?
With the US elections on the horizon, victory could hinge on which side’s slogan is the best. Elections really can be won or lost on the basis of a snappy slogan. Think of Trump’s “Make America Great Again” in 2016 or, closer to home, the Tories’ “Labour isn’t working” poster in 1979.
According to a new book on American presidential slogans called ‘Words to Win By’, election slogans work best when they are clear,
Don’t be afraid of giving instructions when you write.
At a time when many of us are searching for ways to pivot our businesses in the COVID-19 era, this killer idea enables the dead to dish the dirt.
Bill Edgar, a former private investigator has pivoted his business to become a ‘coffin confessor’, gatecrashing the funerals of Australia’s wealthy to reveal secrets the departed want finally to be told in front of relatives and friends.
For decades, one of Bill Edgar’s clients let his family believe that their riches stemmed from his skills as an astute businessman.
