Make your writing personal
Are you, like many people, highly articulate when talking to someone face-to-face but find you struggle to find a personal writing style?
If you find yourself lapsing into stilted business-speak or rehashing industry jargon, here’s a simple tip I find keeps my writing style warm, friendly and personal. Picture the person you’re talking to in your mind as you write (if you’re writing for a group of people choose just one) and you’ll find you will automatically adopt a more conversational tone of voice.
