Business challenge:
Innovative digital consultancy AlwaysFriday commissioned us to edit its existing case study copy, rather than write one from scratch, as it had a tight budget for this project. The case study tells the story of a successful campaign created for end customer Trade Oak Building Kits, which achieved stunning results. We immediately saw an opportunity to make the copy simpler and more readable.
Solution:
Our changes improved the writing flow so the case study tells a compelling story. It now clearly highlights the impressive results achieved by AlwaysFriday for its customer so that they jump off the page. The case study demonstrates the benefits of commissioning AlwaysFriday‘s services and serves as a valuable sales tool for the business.