Experian FootFall US brochure
Business challenge:
To write a brochure launching Experian FootFall’s people-counting services in the US that would appear to be written for Americans by an American.
Solution:
We adapted our writing style to appeal to target retailers in the US market, which favours a more direct style and its own unique version of the English language. This involved successfully using phrases, spellings and examples familiar to a North American audience – to the extent that readers were blissfully unaware the brochure was, in fact, written by a Brit.
