Business challenge:
To communicate a huge amount of information within a DL envelope sized leaflet (created from double-sided A4) that despite its modest size creates an impression of quality and gravitas.
Solution:
Working in close partnership with the designer, we wrote concise copy that conveyed all the required information without compromising the design. Words etc project managed the entire process from obtaining initial quotes, gaining copy approval from the four partners and liaising with the designer throughout.