Customer bulletins for Calor
Business challenge
A monthly bulletin, essentially a mini newsletter, that accompanies customer energy statements. Each bulletin is themed to raise awareness of Calor’s solutions for specific business sectors and generate cross-selling opportunities.
Solution
The bulletin series features sectors in which Calor is active to showcase the company’s specialist industry knowledge. To date, these have included transport, hospitality, poultry farming, forklift trucks, gas-to-grid injection and specifiers. As customers’ energy statements are despatched by snail mail, the bulletins have proved effective in increasing awareness of Calor’s full product range for only a modest incremental cost.
