Blog

September 21, 2020

At a time when many of us are searching for ways to pivot our businesses in the COVID-19 era, this killer idea enables the dead to dish the dirt.

Bill Edgar, a former private investigator has pivoted his business to become a ‘coffin confessor’, gatecrashing the funerals of Australia’s wealthy to reveal secrets the departed want finally to be told in front of relatives and friends.

For decades, one of Bill Edgar’s clients let his family believe that their riches stemmed from his skills as an astute businessman.

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August 5, 2020

Write using active verbs, rather than a passive tone of voice, and your copy will have much more zing. And once you’ve got the hang of it, writing in an active voice will quickly become second nature.

How? It’s all about the way a sentence fits together. Here’s the grammar bit so bear with me here. There are typically three main parts to every sentence:

• A subject (the person, group or thing doing the action)
• A verb (what they’re doing)
• An object (the person,

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July 28, 2020

When writing, possibly the most important advice is to keep it simple. The urge to pack too much information into a single sentence can be irrestible. Yet, according to the Plain English Campaign, sentences should ideally be between 15 and 20 words for readability.

Admittedly, this is easier said than done. (If you just checked the wordcount of the sentences in my first paragraph, you’ll know they only just scrape in!)

So, Read more »