Give your company a voice
This morning, I along with, ooh, an estimated 99.9% of the working population, kickstarted the new working week with a coffee. This time I did so without a side order of guilt, thanks to a cheering article by Caffeine Informer outlining more than ten health benefits of drinking coffee. Yep, you read that correctly: there are actually proven scientific reasons for drinking coffee, admittedly in moderation.
If this sounds like good news to you,
They say children keep you young, which I’ve always found puzzling. I’m sure mine have aged me at least two decades. But a recent work experience makes me think there might be something to it.
I’d written a good article on behalf of a client and submitted it to their industry’s leading online publication. When the story was published, I spotted what I thought must be a typo – the word ‘meme’ had been changed to ‘memo’,
Are you, like many people, highly articulate when talking to someone face-to-face but find you struggle to find a personal writing style?
If you find yourself lapsing into stilted business-speak or rehashing industry jargon, here’s a simple tip I find keeps my writing style warm, friendly and personal. Picture the person you’re talking to in your mind as you write (if you’re writing for a group of people choose just one) and you’ll find you will automatically adopt a more conversational tone of voice.
Some words sound the same but are spelt differently – and can even mean different things!
If you sometimes confuse phase and faze or their, they’re and there, you’re not alone. Even the President of the United States struggles with his spelling, according to leaked notes for a recent speech, which showed him misspelling Al Qaeda as ‘Alcaida’.
People who struggle with spelling aren’t helped by the vagaries of the English language.
If you don’t see the need for hyphens, ask yourself when did you last see a salad dressing, a moth eaten or hear a name calling? I’m guessing never. That’s because just to make sure everyone knows what we mean with phrases like this, we tend to hyphenate these ‘compound words’. Compound words are formed when two or more words are put together to form a new word with a new meaning.
Here are a couple of examples
For example,
