Words count but image matters too
Having been running successfully for 22 years, my copywriting business has just had a long overdue facelift. The catalyst for change was somewhat prosaic – a dwindling stock of stationery. I could have simply gone for a reprint but recognised this presented a valuable opportunity to update my brand image, which over the years had become outdated.
Being in the marketing game, I was surprised to find that an image revamp wasn’t the straightforward process that I’d expected but instead caused me much angst and soul-searching.
