Archives for Blog

This week, Hertfordshire copywriter Mel Silver is temporarily forsaking her usual tips on good grammar and punctuation to bring you a guest post from the fabulously well-informed pay per click expert June Cory of MyMustard on how to make Google AdWords work for you. Enjoy!

“Last year I spent £500,000 of my clients’ budgets and turned it into £10million of new revenue for them. That’s the power of AdWords – when it’s done properly.

Read more »

The average adult wastes 1.75 million words over a lifetime while struggling to make a point, according to a new study. It found we litter our sentences with around 60 meaningless words every day, with most waffle reserved for when we are at work. This bad habit is not confined to speech but is also reflected in the majority of written communications. Many businesses use dry, jargon-filled corporate-speak rather than make the effort to get their message across quickly and clearly.

Read more »

Clients often ask WORDS to “work our magic” on a piece of copy that has been written in-house. All the necessary information is there but for some reason it doesn’t get the message across. Usually, the problem is that it has been buried under so much verbiage that the key points are lost in long, rambling paragraphs. Often, sentences are so tortuously twisted that they have to be read several times before you can understand what they mean.

Read more »

The playwright George Bernard Shaw famously said that the England and America are two countries divided by a common language – and how true that is. Increasingly, perhaps fueled by the import of popular US TV shows and films (or “movies” as my teenagers call them), English is slowly but surely being ‘Americanised’.

Language is a living thing and, quite rightly, constantly evolves. Personally, I have no problem with use of the word ‘cookbook’ instead of ‘cookery book’,

Read more »