Words etc created this Calor advert for World Biogas Expo
Business challenge
Calor asked Words etc to create an attention-grabbing advert for biogas that would stop visitors to World Biogas Expo in their tracks.
Solution
We gave an old adage new life with an inspired headline that summed up Calor’s ‘gas-to-grid’ proposition in just five words: “Where there’s muck, there’s brass”. Words and image work particularly well together in this advert. Biogas is made from renewable and/or waste products and the heading economically communicates that selling biogas can generate revenue. We rammed this point home with a highly appropriate shot of a particularly photogenic cow – one source of the “muck” that farmers can turn into “brass”. Calor followed through the advert theme in a flyer handed out to visitors to its stand at the show.
