The Royal Family’s favourite grocer, Fortnum & Mason, which has enjoyed royal custom for more than 150 years, showed what a difference the humble apostrophe can make in an advert placed in yesterday’s Gay Pride programme.
At first glance, the caption “Proud to be the queens’ grocer” appears to be a proud reference to its Royal Warrant with Buckingham Palace. But anyone who knows their grammar will realise the positioning of the apostrophe gives it a very different meaning – the store is showing its support for Britain’s gay and lesbian community.
Clever stuff!
