Are you, like many people, highly articulate when talking to someone in person but find that when you need to produce a written document you struggle to find the words?
If you find yourself lapsing into stilted business-speak or rehashing industry jargon, here’s a simple tip to keep your writing style warm and friendly. Picture the person you’re talking to in your mind as you write (if you’re writing for a group of people choose just one) and you’ll find you will automatically adopt a more conversational tone of voice.
