The offices of Words etc will be closed for a much-needed holiday from 31 July to 14 August 2017. We will return refreshed and brimming with enthusiasm on Monday 14 August when the office will reopen and we will respond to any requests.
Standing out from the crowd is vital to business success. Yet very few businesses are in the enviable position of providing such a unique product or service that they have no competitors. Most of us must compete with others in our field who provide a very similar offering, differentiated only by price, features, location or quality of service, if that. So what makes your product or service stand out?
As a marketer, it’s easy to make lots of noise and generate press coverage for a genuinely unique product or service that is bursting with innovative features and unparalleled customer benefits.
…but how did the word come about?
The word ‘Brexit’ has been included in the Oxford English Dictionary within five years of being coined, a timescale the dictionary describes as “highly unusual”. The speed with which it became widely used and recognised was impressive, fuelled by the fact it filled a huge empty space in our language, and the growing importance of the phenomenon it described. But who created it?
According to BBC News,
Poor crisis communication makes airline laughing stock
United Airlines’ shares fell more than 4% in April as outrage over Dr David Dao of Kentucky being dragged off an overbooked flight finally caught up to the stock. The incident, exacerbated by poor communication, meant United’s shares were among the worst performers in the S&P 500. According to Andy Swan of LikeFolio, which monitors social media for financial applications, United’s chief executive Oscar Muñoz poured fuel on the flames with his insensitive and,
The semicolon is perhaps the most underused of punctuation marks and this may be due largely to confusion over its purpose and correct use. The simplest way of describing what a semicolon does is to signify a long pause. How long? The best answer I can give is somewhere between a comma and a full stop.
There are no precise guidelines and that is possibly one of the reasons behind them falling into disuse.